“My Orange Duffel Bag” App Celebrates the iPad2
Authors to donate $2 from each eBook Sale to buy iPads to expand educational opportunities for at-risk youth
ATLANTA – Some buyers of the initial 400,000 to 500,000 iPad2s saw an opportunity to consume information more quickly and colorfully than ever before. Author Sam Bracken saw an opportunity to help kids in-need to use a new tool to further their educations and achieve their goals.
Bracken and the Orange Duffel Bag Foundation, a 501(c) 3 non-profit that coaches at-risk young people, foster care and homeless youth, are teaming to donate $2 from each purchase of the newly released “My Orange Duffel Bag” iPad enhanced e-book app to the Foundation to purchase new iPad2s for this group.
The multi-media “My Orange Duffel Bag” e-book, which is available on iTunes ($12.99, Lifestyle), is an enhanced e-book of the hardcover entitled “My Orange Duffel Bag, a Journey to Radical Change” by Sam Bracken and Echo Garrett (ISBN13: 9780615323411; Operation Orange Media; 202 pages) that has attracted readers worldwide since its release last year. The enhanced e-book is among 65,000 apps created specifically for iPad, and approximately 350,000 for Apple products overall.
“Children have different learning styles, and many of them absorb information better with visual instruction,” Bracken said. “Lessons taught with iPads will go a long way toward those efforts.”
Features of the enhanced eBook include:
• 630 megabytes of vibrantly colored pages
• Ability to touch and play words to hear Bracken tell his story of perseverance
• 1 ½ hours of embedded video and displays
• 60 original images activated with finger swipes
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